Home » Virtual Reality

Use cases for mobile virtual reality (Gartner)

By |January 23rd, 2017|Virtual Reality|

Mobile Virtual Reality (VR) is ready for organizations to achieve value with, today.  Realizing the technology still has a lot of maturity and growth expected, and needed, there is still no reason to keep organizations from exploring the possibilities now.

In a recent note I authored, “Defining Mobile Solutions in a Post-App Era“, I recommend that organizations, specifically Application Leaders, should determine specific use cases in which immersive technologies, such as mixed, augmented and virtual realities, that may help drive valuable experiences engaging the user and transforming processes. When it comes to Mobile VR, there are definitely some specific use cases that should be considered. Here are just a couple of categories:

  1. Training – through the use of 360-degree video and photography and additional technologies, organizations are already creating immersive environments to train their employees, clients, and students in specialized skills. An example of this was just announced recently, in which the Austria’s national motor vehicle association is utilizing Samsung Gear VR to train their driving students through virtual scenarios that would be impossible, or extremely dangerous,  to recreate in the real world. Oftentimes, Training set up in Virtual Reality environments is to prepare the user for the unique, and sometimes dangerous experience, before they set foot in a live environment.
  2. Virtual Tours – Marketing organizations looking for a way for a potential customer to test-drive the latest product model. Sales needing to build an engaging and immersive demonstration with a remote sales lead. Real Estate agents, commercial and residential, trying to give potential buyers the opportunity to tour a facility from the comfort of their home or office. Colleges reaching out to potential students. Employers reaching out to candidates. All of these scenarios are currently being accomplished with the use of Mobile VR technologies.

Mobile VR for use in Training and Virtual Tours are just a couple of areas that Mobile VR has started to bring real value to organizations. Through the use of Head-Mounted Displays like Samsung’s Gear VR and Google’s Cardboard and Daydream, VR is now accessible to millions of users. In fact, Gartner estimates that more than 7 million devices have made it into the hands of users by mid-2016. (“Competitive Landscape: HMDs for Augmented Reality and Virtual Reality“)

Throughout 2017, I will focus a lot of my research around what we at Gartner call the Post-App Era. Applications Leaders will have access to New Platforms, New Experiences and Tools, and New Devices offering new and innovative ways to transform business processes and experiences for organizations. Today.

Augmented Reality Market Size Report, 2024

By |November 27th, 2016|Artificial Intelligence, Charts & Graphs, Market Data, Outside Sources*, REPORTS & ANALYSIS, Sample Reports, Uncategorized, Virtual Reality|

The Augmented Reality (AR) market size was USD 640.2 million in 2015. The increasing scope of applications across different industries, such as medical, retail, and automotive is expected to drive demand over the forecast period. AR technology is in the nascent stage with a huge growth potential, and has attracted large investments contributing to the industry growth.

According to the TechCrunch, “Over USD 1.1 billion has been invested in the last two months in this space. Investors are raising funds for the increasing number of startups”. For example, Magic Leap has received an investment of USD 590 million since 2014 for its head-worn device. Another technological advancement is the smart contact lens, which can automatically remove unsafe optical radiation. The smart contact lens consists of a small display that can project images into the wearer’s eye, an antenna, a camera, and motion sensors.

Recently, in 2016, Samsung has filed a patent for these lenses, which is fitted with a camera and image display in South Korea. Google is also developing glucose-sensing contact lenses that could help in detecting diabetes by continuously monitoring the glucose level. AR offers a large number of technology solutions to the retail industry, which improves interaction between retailers and customers. Emerging trends such as pop-up stores in the retail segment is anticipated to fuel growth. Gesture-based technology is an important part of pop-up stores, along with a camera and iPad catalog, as they aim at encouraging customer participation.

Furthermore, retailers willing to enter the online shopping industry find the lack of interaction with physical products as a barrier to making purchases. AR enables virtual trial rooms, which allow customers to try on products online. For example, De Beers has a tool that allows consumers to virtually try on jewelry. Thus, technological innovations related to high-end products with enhanced features are expected to offer abundant opportunities over the forecast period.

Asia Pacific Augmented Reality Market Revenue by Component, 2014 – 2024 (USD Million)

Component Insights

The AR software segment dominated the market with a revenue share of over 95% in 2014. However, the hardware segment is expected to witness a substantial growth at a CAGR of nearly 90% by 2024.

AR systems have three basic hardware components, sensors, processors, and displays. Innovations in hardware, such as the development of smart contact lens and advanced HMDs equipped with AR processors, are expected to induce substantial growth prospects for hardware equipment over the future.Display InsightsThe smart glass segment is expected to witness a significant growth on account of the increasing demand in the industrial and enterprise sectors. Advancements in smart glasses with more miniaturization, improved battery life, and better field of view may increase the segment demand.Head-mounted displays (HMDs) are expected to dominate the market accounting for over 65% of the overall revenue by 2024.

Several companies in the industry are working on developing HMDs for AR with advanced features. For instance, the modern HMDs are capable of employing sensors of six degrees of freedom that allow free head movement.Furthermore, the rising R&D activities in this segment are expected to gain momentum. For instance, the Korean Advanced Institute of Science and Technology (KAIST) has developed a high-performance HMD, which has an inbuilt augmented reality processor that would propel the demand.

Application Insights

The automotive application segment is expected to grow at a CAGR of nearly 75% from 2016 to 2024, owing to the increasing adoption of AR across the automotive industry. Several automotive companies have started employing AR into their advertising campaigns. For example, in 2008, MINI developed a print advert that uses a webcam and a desktop computer. It provides the viewers with a 3D walk-around of its new car by augmenting the print advert. Moreover, the automotive industry players are developing apps to enhance the driving experience, which is expected to be a high impact rendering driver.The industrial sector contributed around 20% of the revenue share in 2015, which is expected to witness a decent growth at a CAGR of nearly 70% for 2016 to 2024.Increasing scope of applications in complex machinery, maintenance, and assembly, is expected to augment expansion, which will result in achieving tangible profits.

Regional Insights

The Asia-Pacific augmented reality industry accounted for over 19% in 2015, growing at a CAGR of over 80% from 2016 to 2024. China is expected to drive the regional growth with the increasing investments in AR devices and software. The mobile AR market in China is driven by the proliferation of the smartphone industry.

Local vendors such as Renren, Tencent and Baidu have invested in the technology and are expected to launch nume

Source: Augmented Reality (AR) Market Size | Industry Report, 2024

10 Industries to see Disruption by Virtual Reality (Proteams)

By |November 27th, 2016|Artificial Intelligence, Uncategorized, Virtual Reality, Virtual Reality|

On the other hand, some are quite skeptic about these technologies suggesting that they will be new failures like Google Glass due to UX issues. We believe that these technologies have a huge potential for many industries despite these UX issues.

Let’s take a look at how Virtual and Augmented Reality technologies can disrupt some of the major industries.

  1. Gaming
    Gaming is entering a new era in 2016, and the gaming experience is about to change forever with Virtual Reality (VR) and Augmented Reality (AR). The expectations are huge from Facebook’s $2 billion acquisition Oculus Rift and Sony’s VR Playstation as they have already started to build their own ecosystem and app stores. While many corporations are betting on VR, Microsoft is betting on AR with Hololens. Nevertheless, time will show which technology or platform will be more popular for gaming, but it’s for sure that both VR and AR will go way beyond gaming…
  2. Entertainment
    With a VR headset, you can take a part in a movie or become a part of an audience in a live event. Imagine being a few feet away from your favorite movie, sports or rock stars.A new revolution is coming soon for the Entertainment industry with the use of VR for Movies, Porn, and Live Events such as sports or concerts. These areas of use will be the catalyst for VR technology to reach mass users outside the gaming community.
  3. Architecture & Real-estate
    Virtual modeling of new properties will be a huge value-add for architectural design and real-estate.The walk-through of a 3D model can be embedded in a website or in an app. A virtual concept will not only be used in the design process, but also for promoting a real-estate development even before the construction starts.
  4. Education
    Virtual reality and augmented reality will both add in experience-based learning, as our kids will be able to learn and practice new skills in simulated environments.Students will be able to visit historical venues, or experience great works of art from anywhere in the world. They may also interact with other students and instructors in virtual spaces.
  5. Travel, Hospitality, and Leisure
    VR enables travel, hospitality and leisure companies to offer their potential guests teleporting experiences to their destinations with the closest experience to actually being at these locations.Virtual visits before a booking will probably be available on all the hotel and travel booking sites as a cost effective -try before you buy- service. Some hotel chains are already betting on innovative customer experiences using VR with the hope of increasing motivations to travel.
  6. Military
    US Military has already been using VR for training purposes. VR & AR applications will also enable militaries to build and train on the models of target landscapes for new operations.
  7. Engineering
    The use of VR / AR technologies in engineering is currently limited to showcases in industrial events.But in the near future, these technologies might facilitate brilliant new methods for testing in Engineering.
  8. Automotive
    Potential buyers will be able to experience a car’s interior and performance during a virtual drive. VR will be a cost effective -try before you buy- service also for marketing in automotive, whereas AR may become a useful tool for services and training in automotive.
  9. Health
    VR will become an inevitable method for surgical training and also open a new era in diagnosis as doctors will be able to step inside a 3D image for diagnosing a disease. Virtual simulators in health are already being used by few innovative companies such as ImmersiveTouch and Medical Realities in surgical training, and by Psious and Bravemind for treating traumatic stress or psychological anxieties such as claustrophobia, fears related to flying or social activities like job interviews or dating.
  10. Fitness
    VR might keep you fit not only during an active gameplay but also on a VR bike at your gym.Internet cafes of the future may turn into new tech fitness centers using VR equipment.

Source: 10 industries that will be disrupted by Virtual / Augmented Reality – Proteams Blog