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SmartWatch Market Declined 52% for Q3 2016. 

By |November 16th, 2016|Apple, Outside Sources*, REPORTS & ANALYSIS, Smart Watches, Uncategorized|

It seems like smartwatch fans are numbered.

Smartwatch sales declined 51.6% worldwide to 2.7 million in the third quarter, compared to 5.6 million shipments a year earlier, according to a new report published by International Data Analytics today (Oct. 24). Much of the downturn can be credited to the market leader, Apple, which saw sales of its Apple Watch plummet over 70% to 1.1 million.

With 41% of the market share, Apple is still leading. However, it’s a huge slip from the 72% it captured in the third quarter of 2015.

A big part of the issue for Apple is timing. The refreshed Apple Watch was released just two weeks before the end of the quarter, while the original watch debuted in May 2015. With “lower price points and improved experiences, Apple could be heading for a sequential rebound in 4Q16,” IDC wrote in its report.

Beyond Apple’s limited sales, Google and Samsung didn’t release wearables during the third quarter, which “left vendors relying on older, aging devices to satisfy customers,” noted Ramon Llamas, research manager for IDC’s Wearables team.

While devices like the Apple Watch come loaded with a variety of apps, the only clear use cases so far for such wearables are receiving notifications and tracking fitness activities. For some users, the former is less of a convenience and more of an anxiety-inducing function.

But health is showing showing real promise. Doctors have recommended that patients use fitness trackers, and, last month, Aetna Insurance announced plans to subsidize the Apple Watch for its customers.

For further proof that smartwatches are gaining traction as fitness devices, just look to Garmin. The company’s whopping 324% increase in sales from the year prior is “thanks to its growing list of ConnectIQ-enabled smartwatches and the addition of the fenix Chronos,” according to the report. Instead of trying to diversify into multi-purposes devices, like the Apple Watch, Garmin focused solely on health and fitness. The 600,000 units it shipped in the third quarter were second only to Apple.

Apple seems to be going in this direction as well, positioning the latest iterations of the Apple Watch to fitness aficionados with waterproofing, built-in GPS, and more health and fitness-oriented apps. There’s even the Apple Watch Nike+ aimed squarely at the running set.

All this represents a much more targeted audience than Apple typically goes after, but it could prove to be one that clearly sees the utility in a product that’s had trouble proving its worth

Apple pushes iOS 8.2 beta 4 to developers | 9to5Mac

By |January 16th, 2015|Apple, News|

Apple pushes iOS 8.2 / beta 4 to developers

iOS 8.2 beta 4

Apple has released the fourth beta version of the upcoming iOS 8.2 software update for iPhone, iPad, and iPod touch. Previous builds include support for testing WatchKit apps for its upcoming Apple Watch release and changes to Apple’s Health app. We’ll update our coverage with what we find in the latest developer beta.

– The update is currently available over-the-air through the Software Updates section of the Settings app, but should be available through the iOS Dev Center shortly (now available)

– Build number increased to 12D5461b from 12D5452a

– Bluetooth section in Settings adds Apple Watch connection link, confirms Apple Watch app for iPhone

– Xcode 6.2 beta 4 with WatchKit (build 6C107a) now available on Dev Center

via Apple pushes iOS 8.2 beta 4 to developers | 9to5Mac.

Apple Inc. (AAPL) Will Dominate The Smart Watch Market In 2015!

By |January 11th, 2015|Apple, Market Data|

Apple Inc. (NASDAQ:AAPL) stunned the world once again on September 9 by launching its newest product, the Apple Watch.

This is the Cupertino-based giant’s newest addition to its product line-up since 2009, when the first Apple iPad was announced. As expected, the Apple Watch boasted some interesting features such as the digital crown and various health and fitness monitoring capabilities. The arrival of the Apple in the wearable device shipments category has re-ignited the fledgling smart-watch market, where shipments have already risen by 684% in the first half of 2014.

The Apple watch is all set to hit retail stores worldwide starting from 2015, and is already expected to dominate the market.


Market Research Analyst firm Canalys has predicted that Apple will effectively dominate the smart-watch market in 2015. However, it would be smart bands that would lead the wearable market, atleast for next two years. Shipments of wearable band will grow 129% Y-O-Y, to sell a total of 43.2 million units in 2015.

Of these, 28.2 million sold will be smart-bands, while 15 million units will be basic bands.
Currently, the leaders in this segment are Samsung Electronics Co Ltd. (KRX:005930) , Jawbone and a host of other players  such as Motorola, LG Electronics Inc. (KRX:066570) and Sony Corp (ADR) (NYSE:SNE).


Why Would Customers Want  A Smart Band?

The new range of smart-watch devices have been greeted with much skepticism by consumers. Several vendors have offered no solid reason why a customer would ever need one.   Although wearable technology such as Google Glass, fitness bands, and health monitors already exist,  these are still early days for wearable technology as no one has figured out what they are truly meant for.

worldwide smart band shipments forecasts 2014 2015

Sensing the mood, Apple has tried to spark interest through health, fitness, navigation applications as well as workout, activity tracking and mobile payments. But the company is intelligently trying to satisfy two markets by loading features of a smart band and smart watch in one device, Apple Watch.

The other players in the market, meanwhile, such as Xiaomi have already unleashed a price war by launching basic bands such as the Mi band at a jaw dropping price of US $13.
Google too, has pitched Android Wear as a practical ecosystem to compete with Apple Watch.

The long term vision of all these device makers will be to extend the capabilities of smartphones, and offer clear value to customers who will be looking to prove the purchase of yet another connected product.

Apple Smart-Watch Expected To Dominate Market Next Year

Apple’s arrival in this field is extremely significant for good reasons. After pioneering the MP3 player, smartphone and tablet devices, there is immense pressure on the company to repeat the same with smart-watches. With a high price tag of US$349, the device will appeal to initial consumers with plenty of disposable income. Just as with smartphones and tablets, this will create an opening where cheaper and better products will soon enter the market, thus turning smart-watches into everyday mainstream products. Canalys analyst Daniel Matte explained the reason why is Apple’s smart-watch the clear winner among all other brands.

        ‘By creating a new user interface tailored to its tiny display, Apple has a produced a smart watch that mass-market consumers will actually want to wear. The sleek software, variety of designs and reasonable entry price make for a compelling new product.

Apple must still prove, however, that the product will deliver adequate battery life for consumers.”

Disruptions Will Affect Apple’s Performance Quickly

Apple may have the upper hand initially, but just as with smartphones and tablets the market is prone to several disruptions. As Apple is trying to satisfy two different breeds of hand-wearable device – Smart band and Smart Watch – Fitbit and Jawbone will have the advantage of low-priced products in the near-future, but competition is sure to escalate.

This will in turn push the prices of smart-bands even further down, and match the prices of basic bands.

With the market poised to grow to 373 million units by 2020, this is a segment with enormous opportunity. The current trends bear characteristics similar to the feature phone market, which was several disrupted when smartphones began to appear.


Apple still has plenty of opportunities ahead in the coming months with the release of the iPhone 6, and iPhone 6 plus.  Million of units of both devices are expected to be shipped worldwide and trigger Apple’s biggest iPhone upgrade cycle.

If the iPhone 6 Can Do It – So Can Apple Watch!

If the Apple Watch can match the iPhone’s success, the company will have transformed the world once again.  For now, though, Apple’s Watch has been criticized for being overpriced and under-innovative, but it has undoubtedly re-ignited interest in a device that has long been considered obsolete.However, it would be also interesting to see how Apple could kill two birds with one stone!



Apple Inc. (AAPL) Will Dominate The Smart Watch Market In 2015!

Apple Watch helps to Grow Demand for all SmartWatches [MarketWatch.com]

By |December 5th, 2014|Apple, Charts & Graphs, Consumer Wearables, Market Data, Outside Sources*, REPORTS & ANALYSIS, Sample Reports|

SAN FRANCISCO (MarketWatch) – For a product that so far has no price tag, no confirmed release date and is still awaiting federal authorization before it can go on sale, the Apple Watch is already considered by many to be redefining the nascent smartwatch market.

Apple Watch is already considered by many to be redefining the nascent Smartwatch market.

And Apple’s AAPL, -0.38% decision to get into the smartwatch sector is enough to make consumers consider buying a smartwatch of any kind, according to research from UBS analyst Steven Milunovich.


On Monday, Milunovich said that a UBS study based on 4,000 respondents showed that 10% of those surveyed said they were “very likely” to buy a smartwatch over the next 12 months. Milunovich also said that about two-thirds of those who said they were likely to buy a smartwatch would be making the purchase in addition to, rather than in place of, a traditional watch.

The worldwide smartwatch market is relatively small, and generated $700 million on sales of just 3.1 million such timepieces in 2013, according to Milunovich, who included FitBands with displays as part of the sales figures.

The top-selling smartwatch last year was the Galaxy Gear from Samsung, with 800,000 units sold and a 34% market share.

Milunovich reiterated that he estimates Apple will sell 24 million Apple Watches during the first nine months that the devices are on sale, a figure that is based on the possibility that 10% of current iPhone owners will buy one of the new gadgets. Apple Watch owners will also need an iPhone 5 or later phone in order to access all of the Apple Watch’s capabilities.

“Apple can’t afford to have a poor consumer experience with version one of any product,” Milunovich said. “The question is whether the first version will be sufficient to create substantial [consumer] demand.”

Milunovich, who has a buy rating and $125-a-share price target on Apple’s stock, estimates that the average selling price of the Apple Watch will be about $420 per device, and that Apple could grow sales of the Apple Watch to almost 68 million units by 2018.

Apple shares were off by almost 3% at $115.38 in late trading Monday.

Survey Results: 10% iPhone Users 'will buy' the Apple Watch

By |December 1st, 2014|News, Outside Sources*, Statistics & Chartables, Surveys & Articles|

According to a survey by UBS, 10% of consumers said they were very likely to buy a smartwatch next year. The survey was conducted ahead of the Apple Watch’s launch in early 2015.

UBS surveyed 4,000 people and estimated Apple would sell about 24 million Apple Watches next year based on the number of compatible iPhones in use. (The Apple Watch is an accessory to the iPhone. It can’t work independently.)

Most people surveyed (70%) said they already owned a regular watch but would still buy a smartwatch.

If Apple can sell anywhere close to 24 million watches, it’ll be a huge success. So far, no smartwatches have resonated with consumers. In the past 13 months or so, Samsung has released six smartwatch models. None have been big sellers.

The Apple Watch will start at $349 but could cost well into the thousands for the models made of premium materials. Some, like Apple pundit John Gruber, have speculated that the gold Apple Watch will cost as much as $10,000. Apple hasn’t given specific pricing on the various Apple Watch models except to say what the entry-level version will cost.

Smartwatches running Google’s Android Wear operating system cost as little as $199.

Apple is still working on the watch. Even though the official unveiling happened in September, we got only a limited look at everything the Apple Watch will be able to do.

Since then, Apple has released Watchkit, a set of tools developers can use to make their iPhone apps work with the Apple Watch. WatchKit gave us a deeper look at how notifications will work on the Apple Watch.

We also may never find out how many watches Apple sells. On its latest earnings call, the company said it would lump the Apple Watch sales into a miscellaneous category along with gadgets like the Apple TV and iPod. But if the watch has a strong opening weekend, you can bet Apple will come out with a braggy press release the following Monday with some real sales data.

The wearable computing market is one of the biggest growth areas in tech. BI Intelligence estimates that 148 million wearable devices like smartwatches and fitness trackers will ship in 2019.


The only watch more popular than the Apple Watch? The Samsung Galaxy Gear. 37% of people said they were looking into that one, while only 25% were thinking Apple Watch. Third place was the Sony Smartwatch (6%0, and the Moto 360 was fourth with 2% interested.

Apple is expected to rake in about $3.4 billion in 2015 from the Apple Watch, which will nearly double to $6.2 billion in 2016, according to UBS. By 2018, Apple is expected to bring in a cool $10 billion annually from the Apple Watch.

Via: Fortune

Survey by BI, Indicates the SmartWatch Market to be Small

By |December 1st, 2014|Outside Sources*, REPORTS & ANALYSIS, RESEARCH & DEVELOPMENT, Surveys & Articles|

A global survey BI Intelligence conducted among Business Insider readers during October 2014 illustrates what consumers are looking for in a smartwatch, and whether they intend to purchase one. We generated over 2,000 responses from Business Insider readers, who tend to be young, affluent professionals — ostensibly the target market for a smartwatch.

Will people buy smartwatches?
What is it about smartwatches that interest them?

Here are the main takeaways:

  • The smartwatch only appeals to a minority of possible purchasers.

    Of 1,678 respondents who said they planned to buy a new phone in the next six months, just one-fifth said they are interested in buying a smartwatch to pair with their phone.

  • Apple has done a better job than competitors selling the smartwatch.
    Prospective iPhone buyers were significantly more interested in a companion watch than likely Android purchasers. About 31% of those who said they would buy an iPhone in the next six months plan to buy a smartwatch, more than double the proportion among those buying Android phones.
  • These are the top use cases among likely purchasers:
    Almost 40% of nearly 400 likely smartwatch buyers told us that the most important benefit of the device is its ability to funnel phone notifications, information, and other content if users happen to be away from their smartphone. Another one-fourth of our respondents said they already wear a watch and the added functionality of a connected watch appeals to them. Health- and fitness-tracking was another popular reason.
  • But there is no killer app, and hence most people don’t see the point.
    Overall a majority of people still don’t see the point of these devices. This is the reason 51% of those uninterested in smartwatches gave us for why they wouldn’t buy the device. At a distant second, 13% of respondents said they just didn’t like wearing a watch. Until consumers see a clear reason why smartwatches will improve their lives and productivity, the smartwatch category will remain small.

For a full smartwatch survey data and analysis on the wearable computing
and smartwatch markets,
sign up for a trial membership today.


Of course, the next six months could bring about new applications for smartwatches generally and the Apple Watch in particular, but the data shows that the smartwatch still has a long way to go before it is seen as an essential consumer electronics device.


Apple Watch the most anticipated wearable, PwC study finds | CNET

By |October 23rd, 2014|Apple, Consumer Wearables, News, Smart Watches, Statistics & Chartables|

Apple Watch most exciting wearable on the horizon, consumers say..,

A new report pegs Apple gadget as the most exciting upcoming entrant in the wearable tech race. But getting consumers to purchase and continue wearing these gadgets will prove pivotal.

Apple-Watch-Live-02 The Apple Watch, due out in early 2015, is expected to breath new life into the wearable market. James Martin/CNET. The Apple Watch is not expected to arrive until next year, yet consumers are already crowning it as the most exciting wearable gadget out there.

Apple’s was the most highly anticipated wearable device among respondents to a survey from PricewaterhouseCoopers, released Monday.

Among the findings,

  • 59 percent of customers say they would be very interested in checking out the Apple wearable, followed by
  • 57 percent who were interested in a potential product from Amazon and
  • 53 percent interested in one from Google.

The survey’s results indicate the strength of the wearable market. One in five US adults owns a wearable today, according to PwC. At nearly 20 percent, the market for wearables now sits at roughly the same position as the tablet market two years after the release of the original iPad. The number of US adults that owned a tablet grew from 20 percent to 40 percent over the last two years, according to PwC.

  • PwC expects sales of wearable devices to hit 19 million devices by year’s end, tripling last year’s figure according to projections made by market researcher IDC.
  • By 2018, wearable sales could reach 130 million units and the market could rise to $6 billion dollars.

Wearables, which constitute everything from wristbands and watches to glasses and ear pieces, are poised to become the next frontier in consumer technology. Tech and even non-tech companies are pouring money into the space in an effort to capitalize on what may be the next big market after tablets and smartphones. The field now includes large players like Intel, Google, LG, Samsung and now Apple; startups like Fitbit, Jawbone, Pebble and Misfit; and traditional product makers like Nike and Fossil.

While the wearable device market is likely to grow quickly with so many interested parties involved, lingering questions remain. Among them is how much customers will actually use these devices. Users concerned with privacy and security were scared away from using them, the survey found, raising questions about how much customers trust the tech industry with their health and fitness information. As a result, PwC’s survey said 33 percent of wearable device owners abandoned their device after one year.

Furthermore, wearable devices on the market today are not offering enough value for the price, respondents said. The survey found that 76 percent of respondents said that they did not need a wearable device to replace an existing device like a smartphone, meaning these gadgets need to offer more distinct features to grab customer’s attention.

“For wearable products to take off, they will need to carve out a distinct value proposition. And, because the phone is such a fixture, for the short term, at least, wearable technology will need to seamlessly integrate with our existing technology,” the report says.

The target market for these devices is wide and varied, PwC said. Parents and caretakers for the elderly are considering wearable devices as an option to help keep their children and grandparents safe and monitor for emergency situations. Customers between the ages of 18 and 34, who self-identify as early-adopters, are also a large potential segment.

“Businesses must evolve their existing mobile-first strategy to now include the wearable revolution,” said Deborah Bothun, PwC’s entertainment, media & communications leader.

For Apple, its upcoming smartwatch has a laundry list of requirements and features to include if it’s to help energize the wearable market as the iPhone, iPad and iPod have done to smartphones, tablets and MP3 players.

Read Full Article & Surveys @CNET

Update at 2:30 p.m. PT, October 21: Added link to PwC report.

Apple Watch on: Charging Retail Box, Water Resistance, Calls, Offline | MacRumors

By |October 23rd, 2014|Apple, Companion |NFC, News, Smart Watches|

While Apple announced the Apple Watch today at its special event, it didn’t go over all of the new device’s features, noting that the company has a lot more to share in the future. Yahoo Tech’s David Pogue has found out some of the details Apple didn’t share on stage.

The watch is water resistant, allowing users to not worry about the device when in the rain, or washing hands. However, the watch must be taken off before going for a swim or taking a shower. Additionally, the watch includes a microphone that can allow users to make calls directly from their Apple Watch.

Users will also be able to load apps onto the Apple Watch from their iPhone. To rearrange the apps, users will have to hold their finger on an app’s icon and move it around, similar to how one rearranges icons on an iPhone. There’s also a “Ping My iPhone” feature, which will allow users to play a sound on their iPhone so they can locate it in case they have misplaced it.

Finally, Pogue explains that the Apple Watch Edition, the most high end of the Apple Watches, comes with a special box.

The fanciest model, the gold Apple [Watch] Edition, comes in a gorgeous jewelry box — which doubles as a charger. The back of the box has a Lightning connector, and the inside of the box has the watch’s magnetic round charger pad, standing vertically. So as you retire each night, you can just lay your gold watch into its case and let it charge.

Additionally, Re/code’s Ina Fried says that the offline abilities of the Apple Watch include Apple Pay, music via Bluetooth, activity tracking and some apps.

The Apple Watch will launch in early 2015 with its lowest end model costing $350.

Related roundup: Apple Watch

Apple Pay put to The Test (watch "In The Real World" video)

By |October 21st, 2014|Apple, News|

apple pay nfcApple released iOS 8.1 today, and with it comes the ability to use Apple Pay on the iPhone 6 or 6 Plus. We decided to try it out by going to two nearby businesses that already accept Apple’s NFC-powered mobile payments: Walgreens and McDonald’s.

Getting my 6 Plus ready for Apple Pay took less than a minute. I opened the Passbook app, tapped the “Add” button, selected the Credit/Debit Card menu item introduced in iOs 8.1, and was presented with a form to enter my card’s number, expiration date, and security code. There was also an option to scan the details of my card in with the camera. I chose that route, and after a second-long scan only had to enter the security code from the back of my card. After this initial setup, you don’t need to open Passbook to use Apple Pay, though you’ll notice I did in the video above to see what would happen.

At Walgreens, we spent more time figuring out what to buy than figuring out how to use Apple Pay. Once everything has been rung up, you just hold your thumb (or any other finger you have registered on your phone) to Touch ID and tap it against the part of the payment terminal with this symbol: TO YOUR RIGHT…

Apple to Collect Fee From Banks for Every Purchase Made with Apple Pay

By |September 11th, 2014|Apple, Consumer Wearables, Outside Sources*|


Apple will collect a fee from banks every time consumers use the company’s new Apple Pay payments solution, reports Bloomberg. Citing three individuals close to the matter, the report notes that Apple struck individual deals with each bank it has partnered with. Those banks include JPMorgan Chase, Bank of America, Citigroup, and more.

While that gives the tech company a share of the more than $40 billion that banks generate annually from so-called swipe fees, lenders expect to benefit as consumers spend more of their money via mobile phones and other digital devices, the person said.

The sources cited did not specify the exact size of the fee, noting that it could vary or be tied to the value of the purchases made by the consumer. During its announcement today, Apple stated that Apple Pay would be enabled at over 220,000 U.S. merchants including McDonalds, Macy’s, Walgreens, Nike, and more. Apple Pay will also be compatible with American Express, Mastercard, and Visa credit and debit cards.

Apple Pay utilizes the Touch ID fingerprint sensor, a new “Secure Element” functionality, and the NFC antenna on the iPhone 6 and iPhone 6 Plus in conjunction with a credit card stored on iTunes to make payments. Apple Pay will also be compatible with the Apple Watch when it launches early next year.

via Smartwatch Wars: The Apple Watch versus Android Wear, in screenshots | Ars Technica.