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11 Wearables Stats that Will Blow You Away 

By |November 27th, 2016|Market Data, Outside Sources*, Smart Watches, SMARTWATCHES, Statistics & Chartables, Uncategorized|


Wearable devices are often considered the next major extension of mobile computing. However, many investors might not know much about this market beyond the Apple(NASDAQ:AAPL) Watch or Fitbit‘s (NYSE:FIT) fitness trackers. Therefore, let’s dig deeper into this growing market and discuss 11 fascinating stats about it.



1. IDC expects worldwide wearable shipments to rise 38% to 110 million this year and exceed 237 million by 2020. The research firm believes that growth will be driven by an expanding lineup of vendors, new form factors like clothing and eyewear, and growing consumer awareness.

2. That market could grow at a CAGR of 17.8% between 2015 and 2020 and be worth $31 billion at the end of that period, according to research firm Markets and Markets. The firm believes that within that, sales in the Americas will rise the fastest, fueled by increasing consumer demand and new medical applications.

3. 71% of 16 to 24 year olds want a wearable device, according to a survey by GlobalWebIndex. This supports the notion that most wearable users are young — a Nielsen survey in 2014 found that 48% of wearable users were between 18 and 34.

4. 69% of men are likely to buy a wearable device, compared to 54% of women, according to the GlobalWebIndex survey. This explains why several wearable leaders like Fitbit have released more fashion-friendly and feminine devices over the past year.



5. 29% of wearable buyers earn over $100,000 per year according to Nielsen. That explains why Apple heavily promoted the Apple Watch as a luxury product with high-end price points and positioned it as a fashionable device.

6. The Apple Watch controlled 41.3% of the smartwatch market in the third quarter according to IDC. However, that represents a big decline from its 70.2% share in the third quarter of 2015, and shipments fell 72% year-over-year.

7.Meanwhile, Garmin‘s (NASDAQ:GRMN) smartwatch shipments surged 324% annuallyduring the quarter, boosting its market share to 20.5% and making it the second largest smartwatch maker after Apple. That growth was attributed to the expansion of its ConnectIQ app ecosystem, its focus on health and fitness instead of a wide variety of activities, and its new high-end Fenix Chronos smartwatches.



8. Fitbit remains the market leader in the overall (fitness trackers plus smartwatches) wearables market, with 25.4% market share during the second quarter according to IDC. It’s followed by Xiaomi, Apple, Garmin, and Lifesense — in that order. Fitbit’s shipments rose 29% annually during that quarter, giving it the second best growth rate after Garmin, which reported 107% shipments growth on strong sales of its smartwatches and Vivoactive fitness trackers.

9. Salesforce reports that over 20% of companies are testing out wearable devices in basic uses like security access, employee time management, and real-time employee communication. That bodes well for Fitbit, which already convinced many companies to participate in its corporate wellness programs to reduce health insurance costs.

10. The number one reason for buying a wearable device is health and fitness, according to PwC. This indicates that demand for fitness-oriented devices from Fitbit and Garmin might keep rising, but sales of multi-use smartwatches might wane.

11. 51% of respondents in a Rackspace survey stated that privacy was a major barrier in the adoption of wearable devices. The recent Mirai botnet attack targeting IoT devices and the surge in data breaches also might make consumers think twice before upgrading their watches, glasses, accessories, and clothing to their “smarter” versions.

The key takeaways

The tech industry clearly has high hopes for the wearables market, but it still faces a lot of hurdles ahead. Questions about practicality, privacy, and security will likely throttle market growth, while a flood of cheaper devices could commoditize the market. Nonetheless, investors interested in this market should keep following rising stars like Apple, Fitbit, and Garmin — and see which companies’ strategies attract more consumers in the long r

Global Smartwatch units Sold 2014-2018 (Statistic)

By |November 21st, 2016|Charts & Graphs, Outside Sources*, Smart Watches, SMARTWATCHES, Statistics & Chartables, Uncategorized|

Statistic: Smartwatch unit sales worldwide from 2014 to 2018 (in millions) | Statista
Find more statistics at Statista

Smartwatch unit sales worldwide from 2014 to 2018 (in millions) The statistic shows forecast unit sales of smartwatches worldwide from 2014 to 2018. In 2018, sales of smartwatches are forecast to reach 141 million units. Unit sales in millions 5 19 38 75 141 2014 2015 2016* 2017* 2018* 0255075100125150175 Show further information

Source: • Global smartwatch unit sales 2014-2018 | Statistic

[CHART] Observed Values to B2B who Implement a Wearable Device

By |January 16th, 2015|Charts & Graphs, Market Data, Statistics & Chartables|


Flexible Display Growth Expected to Accelerate in 2015 [DisplaySearch blog]

By |December 8th, 2014|Charts & Graphs, Flexible Displays, Market Data, Outside Sources*, Sample Reports, Statistics & Chartables|

Flexible displays cover a wide variety of applications and form factors. Flexibility may refer to all, some, or only one attribute of the display application, manufacturing process, or materials used. We define flexible displays as those not only that can be bent or folded when active, but also those manufactured on flexible substrates and/or using a flexible processes.

Although foldable displays have not yet been commercialized, since late 2013, a variety of displays fabricated on plastic substrates have come to market. These first generation flexible displays offer the benefits of being very thin, light, and rugged. They also enable device design freedom with curved features.

Figure 1: Examples of Commercialized Flexible AMOLEDs

Source: Flexible Displays Technology and Market Forecast Report

As production of cell phones and smart watches that use flexible displays ramps up in 2015, the market is forecast to increase almost 9X over 2014. This nearly exponential advance is being enabled by rapid flexible manufacturing capacity growth as both LG Display and Samsung increase capacity on current lines and Samsung begins production at its new flexible dedicated A3 line.

In the short term, there is some market visibility based on capacity and production plans. However, looking further into the future, long-range forecasting of the flexible display market is highly complicated for multiple reasons. Some of the manufacturing technology required for the rapid growth of flexible displays is either unproven in mass production or has not been developed yet. Demand for flexible displays is highly price elastic. Even if the technology is feasible, it will need to be cost competitive with conventional displays.

In 2016 and beyond, there is little visibility. To provide borders on the range of possible market outcomes, we forecast the flexible display market in three scenarios according to technology developments and generation definitions analyzed in the Flexible Displays Technology and Market Forecast Report. Under the likely demand scenario, flexible display revenue is projected to grow at a compound annual growth rate of 119% from 2013 and exceed $20 billion in 2021.

Figure 2: Flexible Display Market Revenue Forecast

Source: Flexible Displays Technology and Market Forecast Report

Over the forecast range, and particularly beyond 2020, we assume there is more downside risk in the baseline forecast than potential in the upside forecast. The reason for this is the substantial amount of new manufacturing technology that not only needs to be developed, but must also meet cost targets and be ramped to high volume production in order for larger size applications to adopt flexible displays.

Regardless of the remaining challenges and unknowns about how fast and how far the market will grow in the long run, our outlook remains optimistic. From a simple applications perspective, any current rigid FPD could be replaced by thin, light, unbreakable, and even low-cost flexible alternatives. Also, flexibility may create new applications, some of which we may not have even imagined yet. These are the factors that are generating so much intense interest in flexible displays now. In 2015, flexible display commercialization is expected to accelerate. In the long-run, flexibility offers the pro

Posted by Charles Annis in DisplaySearch, Equipment, Small and Medium Displays on December 1, 2014  |  0 Comments

Flexible display market to reach $67.7 billion by 2023 [Solid State Technology]

By |December 8th, 2014|Flexible Displays, Statistics & Chartables|

The display industry has developed towards in realizing large-screen and high quality image so far. But in the future, the development directions would go toward the reasonably priced flexible displays. Flexible displays are lighter, thinner, and unbreakable, compared to the existing glass substrate using displays. With such traits, flexible displays are expected to replace the existing market that the conventional displays could not enter due to the limits in application, and to enter new markets.

IHS Electronics & Media (E&M) recently published an Emerging Displays Report – Flexible Displays Technology – 2013, which contains the flexible display technology development trends and R&A conducted by related companies. It also provides the outlook for the flexible display market through 2023.


According to the report, the flexible display market will grow to $1.3 billion in 2016, and then continuously make a rapid growth to $67.7 billion by 2023, accounting for about 20% of the total flat display market. Shipments of flexible displays will amount to 24 million units in 2016, and the figure is expected to expand to 1.8 billion by 2023, making up about 25% of the total flat display market.

The flexible display market will not only replace the existing display market, but also create markets for new kinds of display applications, driving the growth of the display market. The report forecasts that the substitute market will amount to $900 million in 2016 and hike to $32.8 billion by 2023, while the new market will total $400 million in 2016 to $34.9 billion by 2023.

Survey Results: 10% iPhone Users 'will buy' the Apple Watch

By |December 1st, 2014|News, Outside Sources*, Statistics & Chartables, Surveys & Articles|

According to a survey by UBS, 10% of consumers said they were very likely to buy a smartwatch next year. The survey was conducted ahead of the Apple Watch’s launch in early 2015.

UBS surveyed 4,000 people and estimated Apple would sell about 24 million Apple Watches next year based on the number of compatible iPhones in use. (The Apple Watch is an accessory to the iPhone. It can’t work independently.)

Most people surveyed (70%) said they already owned a regular watch but would still buy a smartwatch.

If Apple can sell anywhere close to 24 million watches, it’ll be a huge success. So far, no smartwatches have resonated with consumers. In the past 13 months or so, Samsung has released six smartwatch models. None have been big sellers.

The Apple Watch will start at $349 but could cost well into the thousands for the models made of premium materials. Some, like Apple pundit John Gruber, have speculated that the gold Apple Watch will cost as much as $10,000. Apple hasn’t given specific pricing on the various Apple Watch models except to say what the entry-level version will cost.

Smartwatches running Google’s Android Wear operating system cost as little as $199.

Apple is still working on the watch. Even though the official unveiling happened in September, we got only a limited look at everything the Apple Watch will be able to do.

Since then, Apple has released Watchkit, a set of tools developers can use to make their iPhone apps work with the Apple Watch. WatchKit gave us a deeper look at how notifications will work on the Apple Watch.

We also may never find out how many watches Apple sells. On its latest earnings call, the company said it would lump the Apple Watch sales into a miscellaneous category along with gadgets like the Apple TV and iPod. But if the watch has a strong opening weekend, you can bet Apple will come out with a braggy press release the following Monday with some real sales data.

The wearable computing market is one of the biggest growth areas in tech. BI Intelligence estimates that 148 million wearable devices like smartwatches and fitness trackers will ship in 2019.


The only watch more popular than the Apple Watch? The Samsung Galaxy Gear. 37% of people said they were looking into that one, while only 25% were thinking Apple Watch. Third place was the Sony Smartwatch (6%0, and the Moto 360 was fourth with 2% interested.

Apple is expected to rake in about $3.4 billion in 2015 from the Apple Watch, which will nearly double to $6.2 billion in 2016, according to UBS. By 2018, Apple is expected to bring in a cool $10 billion annually from the Apple Watch.

Via: Fortune

NPD predicts wearable device hype will quickly cool off by 2016

By |November 12th, 2014|Forecasts (In-Depth), Outside Sources*, REPORTS & ANALYSIS, RESEARCH & DEVELOPMENT, Statistics & Chartables, Uncategorized|

While wearable devices are the tech industry’s most hyped category for 2014, market researchers at the NPD Group predict that the market will begin to slow down quickly, contracting by 2016 before returning to more moderate growth.

Wearable devices first began to take off in 2013 with the popularity of the Pebble smart watch and various tiny fitness and health trackers. NPD believes that the market will grow to 48 million units sold this year, and will surge to 91 million units in 2015.

However, in 2016 NPD believes that the market could actually begin to slow down after the hype around wearables begins to die. In its long-term forecasts, the market will again return to growth by 2018, but at a slower rate than the current explosion.

“We expect that the dynamics of the wearables market will be similar to DVD, LCD TV, smartphones, and other digital consumer markets with commoditized hardware,” according to Paul Gray, director of European TV research for NPD DisplaySearch. “The arrival of Samsung, LGE, and other large, cost-efficient manufacturers to the wearables market would bring prices and margins down.”

For its forecast, NPD has predicted three possible outcomes for wearable device growth: the bearish “forward into the past” scenario, a middle-ground “incidental to essential” scenario, and finally the bullish “persuasive and pervasive” outcome.


For the so-called “forward into the past” outcome, NPD sees wealthy early adopters being the first owners and reinforcing the desirability of wearable devices. This appeal would eventually trickle down to lower ends of the market as prices drop, but NPD sees the market shrinking dramatically as the fashionability of wearable devices fades.

NPD’s second outcome, the “incidental to essential” scenario, sees wearable devices becoming essential due to their intrinsic usefulness. In this situation, NPD compared the combinations of devices and services to Apple’s iTunes, as something that could “lock in” users to a certain wearable platform.

NPD still believes a “fashion effect” will lead to a slight decline, but in major markets such as North America and Europe, it projects that the “essential” nature of wearables and tightly connected ecosystems would lead strong brands to bundle devices and see a more moderate decline.


The third and final scenario presented by NPD, “persuasive and pervasive,” is the most bullish forecast offered by the research group. In this situation, wearable devices offer significant health benefits and body sensing becomes a critical part of everyday life, allowing users to detect medical issues, securely identify themselves, and more.

These strengths could lead private and public healthcare providers to recommend wearable devices to their patients. The health benefits would offset any effects from fashion and hype, and NPD believes sales could plateau in 2016 rather than decline.

Recent rumors have suggested Apple will join the list of electronics makers who are attempting to cash in on the consumer hype for wearable devices. The company has hired something of a “dream team” of experts from the fashion, fitness and medicine fields, leading many to speculate that the company will debut a so-called “iWatch” later this year.

Smartwatches “a niche opportunity at best"

By |November 11th, 2014|Forecasts (In-Depth), Market Data, News, REPORTS & ANALYSIS, Smart Watches, SMARTWATCHES, Statistics & Chartables|

Smartwatches are “a niche opportunity at best” and face an uphill struggle to interest the general public – though Apple could change that if it enters the market, a new study has found.

A report by US-based Jackdaw Research surveyed 2,200 US and UK consumers, concluding that there is limited consumer interest in “push” notifications – the main function offered by smartwatches such as the Pebble and Android Wear devices like Samsung’s Gear Live offer.

The survey points to continuing problems with the wearables market, where products such as Google Glass have so far failed to ignite consumer interest, and devices such as fitness trackers show high rates of abandonment.

Smartwatches’ key capability is to notify the wearer on their wrist of information from apps on their phone, via a Bluetooth connection. They can vibrate or display a message on the screen. Users can typically dismiss the alert with a swipe, or in some devices dictate a response via voice dictation.

But Jan Dawson, chief analyst at Jackdaw, says that the appeal of smartwatches rests on how many notifications people are interested in receiving, and whether they can or want to respond to them.

That, the survey found, is very limited.

Carried out online and adjusted for demographic profiles, the survey found that most people only choose to get one or two groups of notifications, such as text messages and emails, on the screen of their phone when it is locked.

Overall, 24% were set up with no notifications at all, 33% from just one app, 15% from two, and 28% from more than two.

Seen in the broader context of the US, where the survey reckons only 50% of adults have a smartphone, that means that only 22% of the overall population use notifications from two or more apps – suggesting a limited market for smartwatches based around push notifications at the outset.

Most people don’t use push notifications on their phone
Most people don’t use ‘push’ notifications on their phone screen – suggesting that smartwatches, which are based on pushing information, will struggle


Photograph: /PR/Jackdaw Research

“We believe that a notification-centric smartwatch experience is only likely to be attractive to people who actively use push notifications for more than two apps,” notes Dawson. “Otherwise, the main function of the watch will remain dormant for much of the day.”

But because typical notifications – text messages and emails – need the user to respond, “the current crop of smartwatches, which don’t provide good response capabilities to such messages, are not a good fit for those [functions] either.”

Poor battery life and response functions
He notes that some people who don’t currently use push notifications might do so if they got a smartwatch, and points to anecdotal information that some people don’t use push notifications because they require them to get their phone out of a pocket. “However, we believe this number is small, and therefore the effect limited,” Dawson notes.

Other problems include limited battery life, which is less than two days for most current models, as well as the problem of responding to notifications that appear on the smartwatch, the size and lack of attractiveness of current offerings, and display quality, says Dawson.

Google showed off its Android Wear software for smartwatches amid great excitement at its I/O conference in June, with attendees receiving a free smartwatch provided by LG or Samsung. New models are expected from Motorola within weeks, and Taiwan’s HTC is widely rumoured to be preparing to enter the fray.

Beyond Samsung, there are a number of other smartwatch makers, including US-based Pebble, launched by a $10m Kickstarter campaign in 2012.

NPD data says that Samsung and Pebble presently dominate the market, with 78% and 18% of sales respectively in the US between October 2013 and May 2014.

However Dawson cautions that hardware vendors should cut back on their investment in the space: “Market growth and the overall revenue opportunity remain poor,” he says.

He suggests would-be new entrants should be cautious about Android Wear, which offers limited chances to tailor its appearance or function, and so risks any hardware running it becoming a commodity: “We would advise most would-be vendors to stay out of the market,” he says, while saying that those who continue should aim to be cross-platform, working with Android and Apple’s iOS.

Time for Apple?
But if Apple decides to enter the wearables field, as has been widely rumoured though not confirmed, this could transform the situation, the report says. Unconfirmed reports have suggested that Apple is partnering with Swatch, or might introduce an “iTime”.

Dawson says: “Two major things could catalyse demand in this market: a player overcoming the significant technological challenges associated with the current smartwatch model, or a player which breaks the model and reinvents the category. Apple seems the likeliest company to do either of these things, and we believe that its entry – likely in late 2014 or early 2015 – will catalyse the market and drive much more rapid growth.”

He thinks that Apple will do “something completely different” – perhaps with a device lacking a screen, or in multiple forms to be worn on different parts of the body.

But he adds that “if Apple is able to create significant innovation in its product, most of the benefits may accrue to Apple itself, with a minimal halo effect [benefitting other vendors] on other vendors.”

Dawson warns that Apple’s arrival, if it happens, “may be a double-edged sword for existing vendors, at best” because it could dominate the market for iPhones, which make up 40% of smartphones in use in the US.

One possible use for a wearable device is for mobile payments, where people pay in a store using their mobile phone via systems such as NFC – which Apple has been rumoured to be investigating. But that too is a limited market: only 9% of adults said in the survey that they “use it all the time”, while 64% said they had never used it, and 10% had tried it once.

“Any smartwatch that incorporates mobile payments cannot simply continue to plough the same furrow as previous systems have,” the report notes, but must have far greater ease of use. It also has to contend with the lack of compatible systems in stores – “one of the biggest barriers to adoption today” – which creates a chicken-and-egg problem.

The survey also found that 80% of the population has never tried a fitness tracker such as the Fitbit, even though they have been available for more than five years.

The main users are in the 18-24 age group, but they have a high abandonment rate, with only 20% of respondents having tried one – of whom 45% (or 9% of the overall population) had given up using them.

Dawson points out that smartwatches can incorporate fitness tracking – but on the evidence that fitness trackers are being abandoned by consumers, that isn’t sufficient cause to drive sales given that trackers typically cost far less than $100, while smartwatches are pricier. Smartwatches can, though, incorporate many functions.

Apple Watch expected to galvanise wearable technology

By |November 9th, 2014|Apple, Outside Sources*, REPORTS & ANALYSIS, RESEARCH & DEVELOPMENT, Sample Reports, Statistics & Chartables|

Wearable Technology Show

A report from Juniper Research has revealed that the global retail revenue from smart wearable devices will treble by 2016, before reaching $53.2 billion by 2019.

It says that the market will be driven by an increase in sales of premium smart watches and smart glasses over the next five years.

The extensive new report – Smart Wearable Devices: Fitness, Glasses, Watches, Multimedia, Clothing, Jewellery, Healthcare & Enterprise 2014-2019 – asserts that the recent entry of key industry players within the wearables sector has helped fuel an explosion of new devices in this increasingly crowded market. However, it argues that vendors still need to get over the ‘technology first’ attitude and think in terms of consumer benefits for an increased product adoption.

The research observed that consumers are still unsure about the use case for many wearable devices, including watches and glasses. In particular, consumers are hesitant to adopt wearable companion devices with functionality that is very similar to that of smartphones.

Many of the recent developments, and much of the hardware, in the sector have come from start-ups and smaller companies. Key players have begun focusing on platform promotions, such as Google’s Android Wear, Samsung’s SAMI data architecture or Intel’s Edison design platform. This enables them to respond easily to new device developments, rather than developing the devices themselves.

Meanwhile, Juniper anticipates that many of the more advanced technologies for wearables will be developed first for the enterprise and healthcare segments, which have clearer use cases. These segments will drive wearable technology forward, before being adapted for the consumer sector.

Other key findings include:

· Smart watches will replace fitness wearables as the most purchased wearables category by 2017.

· With smartphones increasingly becoming commoditised, wearables will remain companion devices, with many tied to specific operating systems to differentiate offerings.

Apple Watch the most anticipated wearable, PwC study finds | CNET

By |October 23rd, 2014|Apple, Consumer Wearables, News, Smart Watches, Statistics & Chartables|

Apple Watch most exciting wearable on the horizon, consumers say..,

A new report pegs Apple gadget as the most exciting upcoming entrant in the wearable tech race. But getting consumers to purchase and continue wearing these gadgets will prove pivotal.

Apple-Watch-Live-02 The Apple Watch, due out in early 2015, is expected to breath new life into the wearable market. James Martin/CNET. The Apple Watch is not expected to arrive until next year, yet consumers are already crowning it as the most exciting wearable gadget out there.

Apple’s was the most highly anticipated wearable device among respondents to a survey from PricewaterhouseCoopers, released Monday.

Among the findings,

  • 59 percent of customers say they would be very interested in checking out the Apple wearable, followed by
  • 57 percent who were interested in a potential product from Amazon and
  • 53 percent interested in one from Google.

The survey’s results indicate the strength of the wearable market. One in five US adults owns a wearable today, according to PwC. At nearly 20 percent, the market for wearables now sits at roughly the same position as the tablet market two years after the release of the original iPad. The number of US adults that owned a tablet grew from 20 percent to 40 percent over the last two years, according to PwC.

  • PwC expects sales of wearable devices to hit 19 million devices by year’s end, tripling last year’s figure according to projections made by market researcher IDC.
  • By 2018, wearable sales could reach 130 million units and the market could rise to $6 billion dollars.

Wearables, which constitute everything from wristbands and watches to glasses and ear pieces, are poised to become the next frontier in consumer technology. Tech and even non-tech companies are pouring money into the space in an effort to capitalize on what may be the next big market after tablets and smartphones. The field now includes large players like Intel, Google, LG, Samsung and now Apple; startups like Fitbit, Jawbone, Pebble and Misfit; and traditional product makers like Nike and Fossil.

While the wearable device market is likely to grow quickly with so many interested parties involved, lingering questions remain. Among them is how much customers will actually use these devices. Users concerned with privacy and security were scared away from using them, the survey found, raising questions about how much customers trust the tech industry with their health and fitness information. As a result, PwC’s survey said 33 percent of wearable device owners abandoned their device after one year.

Furthermore, wearable devices on the market today are not offering enough value for the price, respondents said. The survey found that 76 percent of respondents said that they did not need a wearable device to replace an existing device like a smartphone, meaning these gadgets need to offer more distinct features to grab customer’s attention.

“For wearable products to take off, they will need to carve out a distinct value proposition. And, because the phone is such a fixture, for the short term, at least, wearable technology will need to seamlessly integrate with our existing technology,” the report says.

The target market for these devices is wide and varied, PwC said. Parents and caretakers for the elderly are considering wearable devices as an option to help keep their children and grandparents safe and monitor for emergency situations. Customers between the ages of 18 and 34, who self-identify as early-adopters, are also a large potential segment.

“Businesses must evolve their existing mobile-first strategy to now include the wearable revolution,” said Deborah Bothun, PwC’s entertainment, media & communications leader.

For Apple, its upcoming smartwatch has a laundry list of requirements and features to include if it’s to help energize the wearable market as the iPhone, iPad and iPod have done to smartphones, tablets and MP3 players.

Read Full Article & Surveys @CNET

Update at 2:30 p.m. PT, October 21: Added link to PwC report.