FEZ Fashion EntertainmentsTwo days ago, we heard of Sony’s plans to build a watch made entirely of e-paper — one where the band and the watch face would both change in response to the user’s wrist gestures. It sounded wild and provocatively different, but what we really wanted to know was what it looked like. As it turns out, that watch is already in the public eye, though Sony’s involvement had until now been kept clandestine so as to judge the product on its own merits.

Say hello to the FES Watch.

 

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FES Watch Hands-On

 

 

The Wall Street Journal reports that the Fashion Entertainments startup behind that crowdfunded watch is in fact a subdivision of Sony, tasked with designing and experimenting with products that can define the next evolution in personal electronic devices.

The watch is extremely thin and makes no pretense of being smart, relying on the chameleonic flexibility of its appearance and a clean minimalist shape to win over fans. Because it has no sophisticated electronics inside, it’s also said to last as long as 60 days on a single button battery.

 

Sony isn’t limiting the usage of e-paper to Smartwatches. The Japanese company is experimenting with bow ties, paper holders, and more (see videos below).

Coming back to the FES Watch, the gadget doesn’t have a definite release date as of yet.  However, the crowdfunded project, hosted on Japanese crowdfunding platform ‘Makuake‘, says that the watch will be available around May 2015.